{"id":2177,"date":"2024-03-04T11:01:08","date_gmt":"2024-03-04T10:01:08","guid":{"rendered":"https:\/\/samhallsentreprenor.glokala.net\/2023-2024\/?p=2177"},"modified":"2024-03-04T11:06:35","modified_gmt":"2024-03-04T10:06:35","slug":"v-10-arbeta-med-sociala-medier","status":"publish","type":"post","link":"https:\/\/samhallsentreprenor.glokala.net\/2023-2024\/modul-3\/v-10-arbeta-med-sociala-medier\/","title":{"rendered":"v 10 Arbeta med sociala medier"},"content":{"rendered":"\n<p class=\"has-background\" style=\"background-color:#e7ebef\"><strong>Den h\u00e4r och n\u00e4sta vecka handlar om hur du kan bygga upp en plattform i sociala medier f\u00f6r ditt projekt eller initiativ.<\/strong> <br>Vi tar del av tv\u00e5 f\u00f6rel\u00e4sningar med Lisa Karinsdotter P\u00e5lsson som \u00e4r inbjuden g\u00e4stf\u00f6rel\u00e4sare. Den f\u00f6rsta handlar om strategier f\u00f6r att n\u00e5 ut med ditt inneh\u00e5ll, och fokuserar p\u00e5 hur du kan t\u00e4nka n\u00e4r det g\u00e4ller att n\u00e5 fram till r\u00e4tt m\u00e5lgrupp. \u00c4ven om just sociala medier \u00e4r i fokus, s\u00e5 \u00e4r f\u00f6rel\u00e4sningarnas inneh\u00e5ll till stor del relevant f\u00f6r arbetet med kommunikation i generell mening.<br><br>Det finns ocks\u00e5 <strong>valbar f\u00f6rdjupning<\/strong> att ta del av med perspektiv kring hur anv\u00e4ndningen av sociala medier utvecklas.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Att arbeta med social medier &#8211; del 1<\/h2>\n\n\n\n<p>Lisa Karinsdotter P\u00e5lsson har en bakgrund som formgivare och strategisk kommunikat\u00f6r och har arbetat med flera sociala projekt i Malm\u00f6s utsatta omr\u00e5den. Hon har tidigare vikarierat som pedagog i kursen.<\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-vimeo wp-block-embed-vimeo wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe loading=\"lazy\" src=\"https:\/\/player.vimeo.com\/video\/687908860?h=15d51e9fc0&amp;dnt=1&amp;app_id=122963\" width=\"640\" height=\"360\" frameborder=\"0\" allow=\"autoplay; fullscreen; picture-in-picture; clipboard-write\"><\/iframe>\n<\/div><\/figure>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p><em>H\u00e4r hittar du en pdf med f\u00f6rel\u00e4sningen:<\/em><\/p>\n\n\n\n<div data-wp-interactive=\"core\/file\" class=\"wp-block-file\"><object data-wp-bind--hidden=\"!state.hasPdfPreview\" hidden class=\"wp-block-file__embed\" data=\"https:\/\/samhallsentreprenor.glokala.net\/2023-2024\/wp-content\/uploads\/2024\/03\/FORELASNING-SOCIALA-MEDIER-1-2022.pdf\" type=\"application\/pdf\" style=\"width:100%;height:600px\" aria-label=\"Inb\u00e4ddning av &lt;strong&gt;F\u00f6rel\u00e4sning sociala medier - del 1 (pdf)&lt;\/strong&gt;.\"><\/object><a id=\"wp-block-file--media-85aeb1f5-2550-4813-9ab4-8ef5d427892c\" href=\"https:\/\/samhallsentreprenor.glokala.net\/2023-2024\/wp-content\/uploads\/2024\/03\/FORELASNING-SOCIALA-MEDIER-1-2022.pdf\" target=\"_blank\" rel=\"noreferrer noopener\"><strong>F\u00f6rel\u00e4sning sociala medier &#8211; del 1 (pdf)<\/strong><\/a><a href=\"https:\/\/samhallsentreprenor.glokala.net\/2023-2024\/wp-content\/uploads\/2024\/03\/FORELASNING-SOCIALA-MEDIER-1-2022.pdf\" class=\"wp-block-file__button wp-element-button\" download aria-describedby=\"wp-block-file--media-85aeb1f5-2550-4813-9ab4-8ef5d427892c\">Ladda ner<\/a><\/div>\n\n\n\n<hr class=\"wp-block-separator has-css-opacity\"\/>\n\n\n\n<h2 class=\"wp-block-heading\">Valbar f\u00f6rdjupning #1 Hur ligger landet? Svenskarna och internet 2023.<\/h2>\n\n\n\n<h3 class=\"wp-block-heading\">Video: <a href=\"https:\/\/youtu.be\/qi8MitT6Hf4?si=8ArnXAzrtWeejnp3&amp;t=1282\" data-type=\"link\" data-id=\"https:\/\/youtu.be\/qi8MitT6Hf4?si=8ArnXAzrtWeejnp3&amp;t=1282\" target=\"_blank\" rel=\"noreferrer noopener\">Svenskarna och internet 2023 (del om sociala medier)<\/a><\/h3>\n\n\n\n<p><strong>Hur utvecklas internetvanorna i Sverige? Vilka sociala medier \u00e4r mest anv\u00e4nda?<\/strong><\/p>\n\n\n\n<p><a href=\"https:\/\/svenskarnaochinternet.se\/rapporter\/svenskarna-och-internet-2023\/\" data-type=\"link\" data-id=\"https:\/\/svenskarnaochinternet.se\/rapporter\/svenskarna-och-internet-2023\/\" target=\"_blank\" rel=\"noreferrer noopener\">Internetstiftelsen genomf\u00f6r varje \u00e5r en st\u00f6rre unders\u00f6kning<\/a> om utvecklingen \u2013 den senaste presenterades i h\u00f6stas. Bland de f\u00f6dda p\u00e5 1900-talet \u00e4r det fortsatt Facebook, Instagram och Youtube (i den ordningen) som anv\u00e4nds mest dagligen (<a href=\"https:\/\/svenskarnaochinternet.se\/rapporter\/svenskarna-och-internet-2023\/sociala-medier\/#vilka-sociala-medier-anvander-svenskarna-mest\" data-type=\"link\" data-id=\"https:\/\/svenskarnaochinternet.se\/rapporter\/svenskarna-och-internet-2023\/sociala-medier\/#vilka-sociala-medier-anvander-svenskarna-mest\" target=\"_blank\" rel=\"noreferrer noopener\">mer statistik h\u00e4r<\/a>). Bland f\u00f6dda p\u00e5 2000-talet \u00e4r det ist\u00e4llet Youtube, Snapchat och Tiktok som generellt sett anv\u00e4nds mest.<br>Se ett utsnitt d\u00e4r sociala medier kommenteras, det startar vid 21 minuter in till 31 min (eller se hela presentationen om du \u00e4r nyfiken):<\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe loading=\"lazy\" title=\"Svenskarna och internet 2023 | Presentation\" width=\"640\" height=\"360\" src=\"https:\/\/www.youtube.com\/embed\/qi8MitT6Hf4?start=1282&#038;feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe>\n<\/div><\/figure>\n\n\n\n<div style=\"height:15px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity is-style-dots\"\/>\n\n\n\n<h2 class=\"wp-block-heading\">Valbar f\u00f6rdjupning #2 Vad g\u00f6r algoritmerna med v\u00e5rt s\u00e4tt att se p\u00e5, och uppt\u00e4cka v\u00e4rlden?<\/h2>\n\n\n\n<p>L\u00e4sning: I en artikel som bygger p\u00e5 nyutgivna boken <a href=\"https:\/\/www.kylechayka.com\/filterworld\" data-type=\"link\" data-id=\"https:\/\/www.kylechayka.com\/filterworld\" target=\"_blank\" rel=\"noreferrer noopener\">&#8221;Filterworld: How Algorithms Flattened Culture&#8221;<\/a> ger journalisten Kyle Chayka en bild av hur sociala mediers algoritmer skapar likriktning. Artikeln kretsar inledningsvis kring Chaykas upplevelse av att hippa caf\u00e9er f\u00f6r ett tiotal \u00e5r sedan allt mer kom att likna varandra, p\u00e5 olika platser i v\u00e4rlden. I artikelns senare del kopplas detta mer direkt till hur algoritmerna p\u00e5verkar oss, och till sociala medier-plattformarnas begr\u00e4nsningar.<\/p>\n\n\n\n<p><strong>Artikel: <a href=\"https:\/\/www.theguardian.com\/news\/2024\/jan\/16\/the-tyranny-of-the-algorithm-why-every-coffee-shop-looks-the-same\" data-type=\"link\" data-id=\"https:\/\/www.theguardian.com\/news\/2024\/jan\/16\/the-tyranny-of-the-algorithm-why-every-coffee-shop-looks-the-same\" target=\"_blank\" rel=\"noreferrer noopener\">The tyranny of the algorithm: why every coffee shop looks the same<\/a><\/strong><br>Kyle Chayka, The Guardian, 16 januari 2024<\/p>\n\n\n\n<p class=\"has-white-background-color has-background\">&#8221;Other cafe owners I spoke to made the same complaint. Jillian May is the cofounder of Hallesches Haus in Berlin, a cafe and boutique general store that opened in 2014. In its high-ceilinged, austere space set with arched windows, visitors can buy watering cans, lamps and ceramic planters, as well as coffees and salads. It has almost 30,000 Instagram followers. Yet \u201cthere have been fewer and fewer likes over time proportional to our user numbers,\u201d May told me. \u201cThe same kind of photo that was posted five years ago would get 1,000 likes, while today it receives only 100-200 likes.\u201d She feels the app is \u201cpushing its users to pay for boosting posts, which we are not comfortable doing\u201d. That discrepancy feels like a broken promise for a social network that was premised on democratised, user-generated content. We users are what makes social media run, and yet we also aren\u2019t given full control over the relationships we develop on the platforms, in large part because algorithmic recommendations are so dominant.&#8221;<br><br><a href=\"https:\/\/www.theguardian.com\/news\/2024\/jan\/16\/the-tyranny-of-the-algorithm-why-every-coffee-shop-looks-the-same\" data-type=\"link\" data-id=\"https:\/\/www.theguardian.com\/news\/2024\/jan\/16\/the-tyranny-of-the-algorithm-why-every-coffee-shop-looks-the-same\" target=\"_blank\" rel=\"noreferrer noopener\">The tyranny of the algorithm: why every coffee shop looks the same<\/a> (Kyle Chayka, The Guardian)<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><a href=\"https:\/\/www.theguardian.com\/news\/2024\/jan\/16\/the-tyranny-of-the-algorithm-why-every-coffee-shop-looks-the-same\" target=\"_blank\" rel=\"noreferrer noopener\"><img loading=\"lazy\" decoding=\"async\" width=\"773\" height=\"462\" src=\"https:\/\/samhallsentreprenor.glokala.net\/2023-2024\/wp-content\/uploads\/2024\/03\/Screen-The-tyranny-of-the-algorithm.png\" alt=\"\" class=\"wp-image-2192\" srcset=\"https:\/\/samhallsentreprenor.glokala.net\/2023-2024\/wp-content\/uploads\/2024\/03\/Screen-The-tyranny-of-the-algorithm.png 773w, https:\/\/samhallsentreprenor.glokala.net\/2023-2024\/wp-content\/uploads\/2024\/03\/Screen-The-tyranny-of-the-algorithm-500x299.png 500w, https:\/\/samhallsentreprenor.glokala.net\/2023-2024\/wp-content\/uploads\/2024\/03\/Screen-The-tyranny-of-the-algorithm-768x459.png 768w, https:\/\/samhallsentreprenor.glokala.net\/2023-2024\/wp-content\/uploads\/2024\/03\/Screen-The-tyranny-of-the-algorithm-624x373.png 624w\" sizes=\"auto, (max-width: 773px) 100vw, 773px\" \/><\/a><\/figure>\n\n\n\n<p>ps. Det finns ocks\u00e5 en rik uppsj\u00f6 av poddsamtal d\u00e4r Kyle Chayka intervjuas om sin bok &#8221;Filterworld&#8230;&#8221;, s\u00f6k p\u00e5 hans namn i en poddtj\u00e4nst s\u00e5 kommer du r\u00e4tt.<\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity is-style-default\"\/>\n\n\n\n<p><em>N\u00e4sta vecka forts\u00e4tter temat med en andra f\u00f6rel\u00e4sning och en inl\u00e4mningsuppgift att arbeta med!<\/em><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Den h\u00e4r och n\u00e4sta vecka handlar om hur du kan bygga upp en plattform i sociala medier f\u00f6r ditt projekt eller initiativ. Vi tar del&hellip;<\/p>\n","protected":false},"author":1,"featured_media":2179,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[99],"tags":[],"class_list":["post-2177","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-modul-3"],"_links":{"self":[{"href":"https:\/\/samhallsentreprenor.glokala.net\/2023-2024\/wp-json\/wp\/v2\/posts\/2177","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/samhallsentreprenor.glokala.net\/2023-2024\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/samhallsentreprenor.glokala.net\/2023-2024\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/samhallsentreprenor.glokala.net\/2023-2024\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/samhallsentreprenor.glokala.net\/2023-2024\/wp-json\/wp\/v2\/comments?post=2177"}],"version-history":[{"count":5,"href":"https:\/\/samhallsentreprenor.glokala.net\/2023-2024\/wp-json\/wp\/v2\/posts\/2177\/revisions"}],"predecessor-version":[{"id":2197,"href":"https:\/\/samhallsentreprenor.glokala.net\/2023-2024\/wp-json\/wp\/v2\/posts\/2177\/revisions\/2197"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/samhallsentreprenor.glokala.net\/2023-2024\/wp-json\/wp\/v2\/media\/2179"}],"wp:attachment":[{"href":"https:\/\/samhallsentreprenor.glokala.net\/2023-2024\/wp-json\/wp\/v2\/media?parent=2177"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/samhallsentreprenor.glokala.net\/2023-2024\/wp-json\/wp\/v2\/categories?post=2177"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/samhallsentreprenor.glokala.net\/2023-2024\/wp-json\/wp\/v2\/tags?post=2177"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}