{"id":1699,"date":"2025-03-10T12:46:14","date_gmt":"2025-03-10T11:46:14","guid":{"rendered":"https:\/\/samhallsentreprenor.glokala.net\/2024-2025\/?p=1699"},"modified":"2025-03-16T13:49:33","modified_gmt":"2025-03-16T12:49:33","slug":"v-11-arbeta-med-kommunikation-sociala-medier","status":"publish","type":"post","link":"https:\/\/samhallsentreprenor.glokala.net\/2024-2025\/modul-3\/v-11-arbeta-med-kommunikation-sociala-medier\/","title":{"rendered":"v 11 Arbeta med kommunikation &amp; sociala medier"},"content":{"rendered":"\n<p class=\"has-background\" style=\"background-color:#e7ebef\"><strong>Den h\u00e4r och n\u00e4sta vecka handlar om hur du kan bygga upp kommunikation och n\u00e4rvaro i sociala medier f\u00f6r ditt projekt eller initiativ.<\/strong> <br>Den f\u00f6rsta veckans f\u00f6rel\u00e4sning handlar om grunderna f\u00f6r en kommunikationsstrategi, och fokuserar p\u00e5 hur du kan t\u00e4nka n\u00e4r det g\u00e4ller att identifiera m\u00e5lgrupper f\u00f6r kommunikationen. \u00c4ven om sociala medier f\u00e5r ett stort fokus, s\u00e5 \u00e4r f\u00f6rel\u00e4sningarnas inneh\u00e5ll till stor del relevant f\u00f6r arbetet med kommunikation i generell mening.<br><br>Det finns ocks\u00e5 <strong>valbar f\u00f6rdjupning<\/strong> att ta del av med perspektiv kring hur anv\u00e4ndningen av sociala medier utvecklas.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Att bygga upp kommunikation och n\u00e4rvaro i sociala medier &#8211; del 1<\/h2>\n\n\n\n<p><a href=\"https:\/\/vimeo.com\/1064260890\/61faf15fd3?share=copy\" data-type=\"link\" data-id=\"https:\/\/vimeo.com\/1064260890\/61faf15fd3?share=copy\">Video:<\/a><\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-vimeo wp-block-embed-vimeo wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe loading=\"lazy\" title=\"Kommunikation och sociala medier - del 1\" src=\"https:\/\/player.vimeo.com\/video\/1064260890?h=61faf15fd3&amp;dnt=1&amp;app_id=122963\" width=\"640\" height=\"360\" frameborder=\"0\" allow=\"autoplay; fullscreen; picture-in-picture; clipboard-write; encrypted-media\"><\/iframe>\n<\/div><\/figure>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p><em>H\u00e4r hittar du en pdf med f\u00f6rel\u00e4sningen:<\/em><\/p>\n\n\n\n<div data-wp-interactive=\"core\/file\" class=\"wp-block-file\"><object data-wp-bind--hidden=\"!state.hasPdfPreview\" hidden class=\"wp-block-file__embed\" data=\"https:\/\/samhallsentreprenor.glokala.net\/2024-2025\/wp-content\/uploads\/2025\/03\/Forelasning-kommunikation-och-sociala-medier-del-1-1.pdf\" type=\"application\/pdf\" style=\"width:100%;height:600px\" aria-label=\"Inb\u00e4ddning av &lt;strong&gt;F\u00f6rel\u00e4sning kommunikation och sociala medier del 1&lt;\/strong&gt;.\"><\/object><a id=\"wp-block-file--media-f3cc6f85-2b2d-4081-88bd-f212b602c861\" href=\"https:\/\/samhallsentreprenor.glokala.net\/2024-2025\/wp-content\/uploads\/2025\/03\/Forelasning-kommunikation-och-sociala-medier-del-1-1.pdf\"><strong>F\u00f6rel\u00e4sning kommunikation och sociala medier del 1<\/strong><\/a><a href=\"https:\/\/samhallsentreprenor.glokala.net\/2024-2025\/wp-content\/uploads\/2025\/03\/Forelasning-kommunikation-och-sociala-medier-del-1-1.pdf\" class=\"wp-block-file__button wp-element-button\" download aria-describedby=\"wp-block-file--media-f3cc6f85-2b2d-4081-88bd-f212b602c861\">Ladda ner<\/a><\/div>\n\n\n\n<hr class=\"wp-block-separator has-css-opacity\"\/>\n\n\n\n<h2 class=\"wp-block-heading\">Valbar f\u00f6rdjupning: Hur ligger landet? Svenskarna och internet 2024<\/h2>\n\n\n\n<h3 class=\"wp-block-heading\">Video: <a href=\"https:\/\/www.youtube.com\/watch?v=l6mW6uckTy0&amp;t=666s\" data-type=\"link\" data-id=\"https:\/\/youtu.be\/qi8MitT6Hf4?si=8ArnXAzrtWeejnp3&amp;t=1282\" target=\"_blank\" rel=\"noreferrer noopener\">Svenskarna och internet 2024 (del om sociala medier)<\/a><\/h3>\n\n\n\n<p><strong>Hur utvecklas internetvanorna i Sverige? Vilka sociala medier \u00e4r mest anv\u00e4nda?<\/strong><\/p>\n\n\n\n<p><a href=\"https:\/\/svenskarnaochinternet.se\/rapporter\/svenskarna-och-internet-2024\/sociala-medier\/\" data-type=\"link\" data-id=\"https:\/\/svenskarnaochinternet.se\/rapporter\/svenskarna-och-internet-2023\/\" target=\"_blank\" rel=\"noreferrer noopener\">Internetstiftelsen genomf\u00f6r varje \u00e5r en st\u00f6rre unders\u00f6kning<\/a> om utvecklingen \u2013 den senaste presenterades i h\u00f6stas. De konstaterar att anv\u00e4ndningen av sociala medier \u00e4r relativt stabil, med Youtube, Facebook och Instagram som de fortsatt dominerande plattformarna sett till hela befolkningen (<a href=\"https:\/\/svenskarnaochinternet.se\/rapporter\/svenskarna-och-internet-2024\/sociala-medier\/#vilka-sociala-medier-okar-och-vilka-minskar\" data-type=\"link\" data-id=\"https:\/\/svenskarnaochinternet.se\/rapporter\/svenskarna-och-internet-2024\/sociala-medier\/#vilka-sociala-medier-okar-och-vilka-minskar\" target=\"_blank\" rel=\"noreferrer noopener\">l\u00e4nk till statistiken f\u00f6r 2024<\/a>, &#8221;Vilka sociala medier \u00f6kar och vilka minskar?&#8221;).<br>Se ett utsnitt d\u00e4r sociala medier kommenteras (eller se hela presentationen om du \u00e4r nyfiken):<\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe loading=\"lazy\" title=\"S\u00e5 anv\u00e4nder svenskarna digitala tj\u00e4nster och AI: Svenskarna och internet 2024 \u2013 presentation\" width=\"640\" height=\"360\" src=\"https:\/\/www.youtube.com\/embed\/l6mW6uckTy0?start=666&#038;feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe>\n<\/div><\/figure>\n\n\n\n<div style=\"height:15px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity is-style-default\"\/>\n\n\n\n<p><em>N\u00e4sta vecka forts\u00e4tter temat med en andra f\u00f6rel\u00e4sning och en inl\u00e4mningsuppgift att arbeta med!<\/em><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Den h\u00e4r och n\u00e4sta vecka handlar om hur du kan bygga upp kommunikation och n\u00e4rvaro i sociala medier f\u00f6r ditt projekt eller initiativ. Den f\u00f6rsta&hellip;<\/p>\n","protected":false},"author":1,"featured_media":1707,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[37],"tags":[],"class_list":["post-1699","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-modul-3"],"_links":{"self":[{"href":"https:\/\/samhallsentreprenor.glokala.net\/2024-2025\/wp-json\/wp\/v2\/posts\/1699","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/samhallsentreprenor.glokala.net\/2024-2025\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/samhallsentreprenor.glokala.net\/2024-2025\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/samhallsentreprenor.glokala.net\/2024-2025\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/samhallsentreprenor.glokala.net\/2024-2025\/wp-json\/wp\/v2\/comments?post=1699"}],"version-history":[{"count":3,"href":"https:\/\/samhallsentreprenor.glokala.net\/2024-2025\/wp-json\/wp\/v2\/posts\/1699\/revisions"}],"predecessor-version":[{"id":1774,"href":"https:\/\/samhallsentreprenor.glokala.net\/2024-2025\/wp-json\/wp\/v2\/posts\/1699\/revisions\/1774"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/samhallsentreprenor.glokala.net\/2024-2025\/wp-json\/wp\/v2\/media\/1707"}],"wp:attachment":[{"href":"https:\/\/samhallsentreprenor.glokala.net\/2024-2025\/wp-json\/wp\/v2\/media?parent=1699"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/samhallsentreprenor.glokala.net\/2024-2025\/wp-json\/wp\/v2\/categories?post=1699"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/samhallsentreprenor.glokala.net\/2024-2025\/wp-json\/wp\/v2\/tags?post=1699"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}