{"id":6730,"date":"2019-02-20T09:32:27","date_gmt":"2019-02-20T08:32:27","guid":{"rendered":"https:\/\/samhallsentreprenor.glokala.net\/she2\/?p=6730"},"modified":"2019-02-20T10:05:13","modified_gmt":"2019-02-20T09:05:13","slug":"v-8-inspiration-kommunikation-i-sociala-medier","status":"publish","type":"post","link":"https:\/\/samhallsentreprenor.glokala.net\/she2\/2019\/02\/v-8-inspiration-kommunikation-i-sociala-medier\/","title":{"rendered":"v 8 Inspiration &#8211; kommunikation i sociala medier"},"content":{"rendered":"<h2>Inspiration: Back to basics &#8211; word of mouth<\/h2>\n<figure id=\"attachment_6734\" aria-describedby=\"caption-attachment-6734\" style=\"width: 130px\" class=\"wp-caption alignright\"><a href=\"https:\/\/i0.wp.com\/samhallsentreprenor.glokala.net\/she2\/wp-content\/uploads\/2019\/02\/Talk-Triggers-Infographic-e1537832826129.png?ssl=1\"><img data-recalc-dims=\"1\" loading=\"lazy\" decoding=\"async\" class=\"wp-image-6734 size-medium\" src=\"https:\/\/i0.wp.com\/samhallsentreprenor.glokala.net\/she2\/wp-content\/uploads\/2019\/02\/Talk-Triggers-Infographic-e1537832826129-130x400.png?resize=130%2C400&#038;ssl=1\" alt=\"\" width=\"130\" height=\"400\" srcset=\"https:\/\/i0.wp.com\/samhallsentreprenor.glokala.net\/she2\/wp-content\/uploads\/2019\/02\/Talk-Triggers-Infographic-e1537832826129.png?resize=130%2C400&amp;ssl=1 130w, https:\/\/i0.wp.com\/samhallsentreprenor.glokala.net\/she2\/wp-content\/uploads\/2019\/02\/Talk-Triggers-Infographic-e1537832826129.png?resize=768%2C2355&amp;ssl=1 768w, https:\/\/i0.wp.com\/samhallsentreprenor.glokala.net\/she2\/wp-content\/uploads\/2019\/02\/Talk-Triggers-Infographic-e1537832826129.png?resize=334%2C1024&amp;ssl=1 334w, https:\/\/i0.wp.com\/samhallsentreprenor.glokala.net\/she2\/wp-content\/uploads\/2019\/02\/Talk-Triggers-Infographic-e1537832826129.png?resize=624%2C1913&amp;ssl=1 624w, https:\/\/i0.wp.com\/samhallsentreprenor.glokala.net\/she2\/wp-content\/uploads\/2019\/02\/Talk-Triggers-Infographic-e1537832826129.png?w=800&amp;ssl=1 800w\" sizes=\"auto, (max-width: 130px) 100vw, 130px\" \/><\/a><figcaption id=\"caption-attachment-6734\" class=\"wp-caption-text\">Fr\u00e5n <a href=\"https:\/\/www.talktriggers.com\/resources\" target=\"_blank\" rel=\"noopener\">https:\/\/www.talktriggers.com\/resources<\/a><\/figcaption><\/figure>\n<p>Hur kan vi stimulera muntlig kommunikation om det vi driver, f\u00e5 anv\u00e4ndare eller kunder att sj\u00e4lva ber\u00e4tta och tipsa till v\u00e4nner och kollegor? Det \u00e4r utg\u00e5ngspunkten i metodiken <a href=\"https:\/\/www.talktriggers.com\/\" target=\"_blank\" rel=\"noopener\">Talk Triggers<\/a>, presenterat i en bok med samma namn. H\u00e4r handlar det inte om digitala marknadsf\u00f6ringsknep. Fokus ligger p\u00e5 g\u00f6ra n\u00e5got i verksamheten som f\u00f6rv\u00e5nar medlemmar\/kunder\/anv\u00e4ndare och g\u00f6r det v\u00e4rt att ber\u00e4tta vidare om.<\/p>\n<p>En av de amerikanska f\u00f6rfattarna, Jay Bear, <a href=\"http:\/\/www.blakemichellemorgan.com\/podcast\/talk-triggers-creating-customers-word-of-mouth\/\" target=\"_blank\" rel=\"noopener\">intervjuas i podcasten The Modern Customer<\/a> och presenterar d\u00e4r grundid\u00e9erna och exempel. I samtalet anv\u00e4nds termen CX f\u00f6r &#8221;<a href=\"https:\/\/en.wikipedia.org\/wiki\/Customer_experience\" target=\"_blank\" rel=\"noopener\">customer experience<\/a>&#8221; (kundupplevelse) och de talar ocks\u00e5 om arbeta med analys av &#8221;<a href=\"https:\/\/en.wikipedia.org\/wiki\/Customer_experience#Customer_journey_mapping\" target=\"_blank\" rel=\"noopener\">customer journey<\/a>&#8221;.<\/p>\n<p><a href=\"http:\/\/traffic.libsyn.com\/themoderncustomer\/Jason20Baer20Podcast_done.mp3\" target=\"_blank\" rel=\"noopener\"><strong>Lyssna p\u00e5 podcasten \u2192<\/strong><\/a><br \/>\n(33 min, mp3)<\/p>\n<blockquote><p>&#8221;To be effective, a talk trigger must meet four requirements: be remarkable, relevant, reasonable and repeatable. As Baer points out, this isn\u2019t about surprise and delight and creating an amazing experience for one customer. It\u2019s about doing something believable and unexpected that all customers can experience and talk about.&#8221;<\/p>\n<p><strong><a href=\"http:\/\/www.blakemichellemorgan.com\/podcast\/talk-triggers-creating-customers-word-of-mouth\/\" target=\"_blank\" rel=\"noopener\">Talk Triggers: The Complete Guide To Creating Customers With Word Of Mouth<\/a><\/strong> (The Modern Customer Podcast)<\/p><\/blockquote>\n<ul>\n<li>T\u00e4nker du p\u00e5 n\u00e5gra talk triggers du sj\u00e4lv har st\u00f6tt p\u00e5, eller uppm\u00e4rksammat genom n\u00e5gon annans ber\u00e4ttelse?<\/li>\n<li>Kan vi f\u00f6rest\u00e4lla oss att medvetet jobba fram &#8221;talk triggers&#8221; inom de initiativ vi utvecklar?<\/li>\n<\/ul>\n<h2>F\u00f6rdjupning &#8211; strategier f\u00f6r kommunikation i sociala medier<\/h2>\n<p>F\u00f6rra \u00e5ret gav <strong>Lisa Karinsdotter P\u00e5lsson<\/strong> tv\u00e5 f\u00f6rel\u00e4sningar med matnyttiga tips och kloka r\u00e5d f\u00f6r arbetet i sociala medier. Lisa har en bakgrund som formgivare och strategisk kommunikat\u00f6r och har arbetat med flera sociala projekt i Malm\u00f6s utsatta omr\u00e5den.<\/p>\n<p>Ta del av Lisas tv\u00e5 videof\u00f6rel\u00e4sningar h\u00e4r, med fokus p\u00e5 Facebook och Instagram som plattformar:<br \/>\n(du som har l\u00e4st grund\u00e5ret 17-18 har tagit del av f\u00f6rel\u00e4sningarna d\u00e5)<\/p>\n<p><a href=\"https:\/\/samhallsentreprenor.glokala.net\/she2\/2018\/03\/v-10-tema-arbeta-med-sociala-medier\/\" target=\"_blank\" rel=\"noopener\"><strong>Sociala medier &#8211; f\u00f6rsta f\u00f6rel\u00e4sningen\u00a0\u2192<\/strong><\/a><\/p>\n<p><a href=\"https:\/\/samhallsentreprenor.glokala.net\/she2\/2018\/03\/v-11-tema-sociala-medier-fordjupning\/\" target=\"_blank\" rel=\"noopener\"><strong>Sociala medier &#8211; andra f\u00f6rel\u00e4sningen\u00a0\u2192<\/strong><\/a><\/p>\n<h2>F\u00f6rdjupning: Kritiska perspektiv<\/h2>\n<p>Kritiken mot hur de stora digitala j\u00e4ttarna utnyttjar anv\u00e4ndares data och tj\u00e4nar pengar har stegrats de senaste \u00e5ren, i ljuset av hur deras verksamhet p\u00e5verkar samh\u00e4llsutvecklingen.<\/p>\n<p><strong>Lyssna: <a href=\"https:\/\/digitalsamtal.se\/152-om-boken-internet-ar-trasigt\/\" target=\"_blank\" rel=\"noopener\">Podcast om boken &#8221;Internet \u00e4r trasigt&#8221; fr\u00e5n Digitalsamtal \u2192<\/a><br \/>\n<\/strong>Podcast: <a title=\"Download\" href=\"http:\/\/media.blubrry.com\/digitalsamtal\/s\/media.digitalsamtal.se\/2018\/10\/digitalsamtal152.mp3\" rel=\"nofollow\" download=\"digitalsamtal152.mp3\">Download<\/a> (32:54 \u2014 45.3MB)<\/p>\n<blockquote><p>&#8221;Karin Pettersson och Martin Gelin \u00e4r aktuella med boken <a href=\"https:\/\/www.nok.se\/titlar\/allmanlitteratur-sakprosa\/internet-ar-trasigt\/\" target=\"_blank\" rel=\"noopener\">Internet \u00e4r trasigt \u2013 Silicon Valley och demokratins kris<\/a>. I f\u00f6rlagets presentation av boken kan man bland annat l\u00e4sa \u201dSilicon Valleys dr\u00f6mmande vision\u00e4rer skulle r\u00e4dda demokratin och fr\u00e4lsa v\u00e4rlden, men ist\u00e4llet har deras uppfinningar banat v\u00e4g f\u00f6r en antidemokratisk revolution som nu tycks hota hela v\u00e5r m\u00e4nskliga civilisation. Vad var det som gick s\u00e5 fel?\u201d<\/p>\n<p><a href=\"https:\/\/digitalsamtal.se\/152-om-boken-internet-ar-trasigt\/\" target=\"_blank\" rel=\"noopener\">I veckans Digitalsamtal<\/a> ber\u00e4ttar Karin Pettersson och Martin Gelin om boken, de fr\u00e5gor den tar upp och vem de hoppas ska l\u00e4sa den.&#8221;<\/p><\/blockquote>\n<p><strong>Dokument\u00e4r i tv\u00e5 delar- svtplay: <a href=\"https:\/\/www.svtplay.se\/dokument-utifran-facebook-van-eller-fiende\" target=\"_blank\" rel=\"noopener\">Facebook \u2013 v\u00e4n eller fiende<\/a><\/strong><\/p>\n<p>&#8221;Facebook lovade att ena v\u00e4rlden. Men de senaste skandalerna med falska nyheter, desinformation och hackade anv\u00e4ndarkonton har f\u00e5tt m\u00e5nga att fr\u00e5ga sig: \u00c4r Facebook mer till skada \u00e4n till nytta?&#8221;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Inspiration: Back to basics &#8211; word of mouth Hur kan vi stimulera muntlig kommunikation om det vi driver, f\u00e5 anv\u00e4ndare eller kunder att sj\u00e4lva ber\u00e4tta och tipsa till v\u00e4nner och kollegor? Det \u00e4r utg\u00e5ngspunkten i metodiken Talk Triggers, presenterat i en bok med samma namn. H\u00e4r handlar det inte om digitala marknadsf\u00f6ringsknep. Fokus ligger p\u00e5 [&hellip;]<\/p>\n","protected":false},"author":1001021,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_bbp_topic_count":0,"_bbp_reply_count":0,"_bbp_total_topic_count":0,"_bbp_total_reply_count":0,"_bbp_voice_count":0,"_bbp_anonymous_reply_count":0,"_bbp_topic_count_hidden":0,"_bbp_reply_count_hidden":0,"_bbp_forum_subforum_count":0,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[141],"tags":[654,653,261,426],"class_list":["post-6730","post","type-post","status-publish","format-standard","hentry","category-kursmoment","tag-internet","tag-internet-ar-trasigt","tag-kommunikation","tag-sociala-medier"],"jetpack_featured_media_url":"","jetpack_sharing_enabled":true,"_links":{"self":[{"href":"https:\/\/samhallsentreprenor.glokala.net\/she2\/wp-json\/wp\/v2\/posts\/6730","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/samhallsentreprenor.glokala.net\/she2\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/samhallsentreprenor.glokala.net\/she2\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/samhallsentreprenor.glokala.net\/she2\/wp-json\/wp\/v2\/users\/1001021"}],"replies":[{"embeddable":true,"href":"https:\/\/samhallsentreprenor.glokala.net\/she2\/wp-json\/wp\/v2\/comments?post=6730"}],"version-history":[{"count":8,"href":"https:\/\/samhallsentreprenor.glokala.net\/she2\/wp-json\/wp\/v2\/posts\/6730\/revisions"}],"predecessor-version":[{"id":6743,"href":"https:\/\/samhallsentreprenor.glokala.net\/she2\/wp-json\/wp\/v2\/posts\/6730\/revisions\/6743"}],"wp:attachment":[{"href":"https:\/\/samhallsentreprenor.glokala.net\/she2\/wp-json\/wp\/v2\/media?parent=6730"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/samhallsentreprenor.glokala.net\/she2\/wp-json\/wp\/v2\/categories?post=6730"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/samhallsentreprenor.glokala.net\/she2\/wp-json\/wp\/v2\/tags?post=6730"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}